Senior Marketing Coordinator
Full-Time @HR Consulting Firm posted 4 months ago in Sales & Marketing Shortlist Email JobJob Detail
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Job ID 13567
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Offered Salary 1000
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Career Level Others
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Experience 2 Years
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Gender Both
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Industry Sales & Marketing
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Qualifications Bachelors' Degree/Diploma
Job Description
Senior Marketing Coordinator
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- Menlyn, Pretoria, 0181, South Africa
- Full-time
Company Description
We seek a dynamic and results-driven Senior Marketing Coordinator to act as the second in command to the Marketing Manager. This role is pivotal in supporting the development and execution of marketing strategies, managing day-to-day operations, and leading the marketing team in the Marketing Manager’s absence. The ideal candidate is a strategic thinker with strong leadership skills, a proven track record in various marketing functions, including communications, advertising, branding, digital, and social media and the ability to drive initiatives that align with the company’s goals.
Job Description: Senior Marketing Coordinator
- Assist the Marketing Manager in developing and implementing comprehensive marketing strategies to achieve company objectives.
- Conduct market research, analyze trends, and identify growth opportunities.
- Develop a marketing plan based on the marketing strategy.
- Plan, execute, and optimize multi-channel marketing campaigns (digital, social media, email, print, etc.).
- Monitor campaign performance, analyze metrics, and prepare reports to measure ROI.
- Identify areas for improvement and implement solutions to enhance campaign effectiveness.
- Collaborate with the other departments to ensure cohesive messaging and brand consistency.
- Keyword research and optimize website content for SEO to improve organic search rankings.
- Assist in managing social media channels by scheduling content, monitoring interactions, and responding to comments/messages.
- Assist in managing paid advertising campaigns (e.g., Google Ads, Facebook Ads) to ensure they meet performance goals.
- Coordinate with external vendors, agencies, and partners to ensure timely marketing campaigns and materials delivery.
- Manage promotional events and other initiatives as part of the marketing strategy.
- Maintain inventory of support materials, ensuring all are current and accurate.
- Stay up-to-date with industry trends, emerging technologies, and best practices in marketing.
- Propose innovative ideas and strategies to enhance brand visibility and customer engagement.
- Act as a leader within the marketing team, providing guidance, mentorship, and support to team members.
- Oversee the execution of marketing campaigns, ensuring alignment with brand guidelines and strategic goals.
- Delegate tasks, monitor progress, and ensure deadlines are met in the absence of the marketing manager
Qualifications:Senior Marketing Coordinator
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 5+ years of experience in marketing, with at least 2 years in a supervisory or leadership role.
- Proven experience in developing and executing successful marketing campaigns.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication, interpersonal, and leadership skills.
- Proficiency in marketing tools and platforms (e.g., CRM, Google Analytics, social media management tools).
- Ability to multitask, prioritize, and manage time effectively in a fast-paced environment.
Required skills:
Digital Marketing Expertise:
- Strong understanding of various digital marketing channels like social media, email marketing, SEO, and paid advertising.
- Technical knowledge of Google Ads, Facebook, TikTok and other media buying platforms will be advantageous
Analytical Skills:
- Ability to interpret data, analyze campaign performance, and make data-driven decisions.
Content Creation Skills:
- Good understanding of content marketing strategy
- Technical skills will be advantageous (content creation and editing)
Graphic Design Skills:
- Basic graphic design knowledge to assist in creating visuals for social media and marketing materials.
Project Management Skills:
- Ability to manage multiple projects simultaneously and meet deadlines.
- Creative thinking and problem-solving skills.
Personal Skills:Senior Marketing Coordinator
- Strong written and verbal communication skills to collaborate effectively with various stakeholders.
- Good leadership
- Results-oriented with a focus on achieving targets.
- Adaptability and resilience.
Additional Information
Salary: Market Related
Closing Date: 31 May 2025
If you struggle to upload your cv please visit our website at www.clearleaf.co.za. Click on Jobs Available, the position you are interested in and click on I’m Interested and upload your cv to apply for the position.
Alternatively email your cv to the email address on our website.
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